Arla B.O.B

Arla B.O.B is a lovely little ray of sunshine in the dairy aisle - a fat-free skimmed milk that tastes as full-flavoured as semi-skimmed. By bringing you the best of both varieties, you’re free to glug it, pour it, splash it and dash it to your hearts content!

Roll up, roll up, and try your hand at our deliciously fun game. Just don’t knock B.O.B over!

It’s a tasty claim, but to make sure we could put our money where our milk is we got the guys at Leatherhead Research to test it out.

They went out into the world to ask real people, aged between 16 and 85 years*, how B.O.B stacked up against Arla’s standard semi-skimmed milk. When asked about the aroma, flavour, texture and appearance, consumers couldn’t tell the difference between B.O.B and semi-skimmed milk. So you don’t need to just take our word for it - Arla B.O.B really does taste as good as semi-skimmed milk.